Sunday, 4 September 2011

Top 8 Mistakes in Website Design

When building a website or engaging a web design company to build a website for you it's important to ensure your website does not contain any of these top 8 mistakes in web design.

Website Design Mistake #1: Spelling Mistakes 
Often content for your website is produced quickly and missed the normal spell check that you would do on marketing material. It is unprofessional to have words that are spelt incorrectly on your website and you should double check all materials.

Website Design Mistake #2: Using Frames
This is more a technical mistake made by developers who are trying to cut corners and produce work quicker. By using frames URL's stop working, navigation becomes difficult and your page can not be book marked. All of this leads to a negative user experience and can dramatically affect your website.

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 Website Design Mistake #3: Complex URL's 
Users of your site who like a certain page will at times try to remember the page so they can easily navigate back to the page. URL's which contain things like? ahdf45! 872 become confusing to the visitor and will distract from further visits.

Website Design Mistake #4: Non-Standard Link Colors 
When you are trying to link to another page within text most users are used to seeing blue links, so when you change the link color this can confuse them and cause them not to click. When trying to navigate a user using text links try to stay with the standard blue.

Website Design Mistake #5: Not Formatting a Print View 
Believe it or not, a percentage of your visitors will wish to print out your page so you need to ensure you provide a print view of your page that does not lose any important information.

Website Design Mistake #6: Text Layout 
Newspapers break up their paragraphs into short and sharp sentence groups for a reason; you should do the same for your website. By making short and sharp sentence groups you will entertain the reader for longer and achieve your goals of conversion.

Website Design Mistake #7: Pop Up Windows 
This is a major mistake made by some developers where they open an entire website into a pop up window. Users are comfortable with browsing your site in their browser not a pop up window. Don't over complicate your site and confuse your user.

Website Design Mistake #8: No Clear call to Action 
The fundamental error of many small business websites is the lack of a clear call to action. We've all seen bland small-business brochure websites with nothing but endless descriptive paragraphs. If you aren't leading users to commit to an action (buy a product, contact you or subscribe, for example), then you are losing them.
Driving traffic to your website is important, but that traffic is useless if your primary call to action is a plain "click here" link buried in a sea of text. Call-to-action buttons are a great way to grab the user's attention, and these buttons can be the key to higher conversions. Investing time and consideration into creating successful calls to action can help guide users and address their needs while achieving your own business goals.
As you can see there are many mistakes that are often made with regards to website design and it's important to avoid these mistakes. When hiring a website design company make sure you ask them about these specific areas and see what other issues they are also aware of.

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