Advanced Website Designing Principles

1. Home Page

Regardless of our connection speed, Internet users expect information to be readily obtainable, pages to download quickly and solutions at the click of the mouse.

As such, you should look at your home page as your Sale point. Have you explained succinctly what you are selling and included links to more detailed information?

Note that on the first page, you should try to pre-sell your potential customers on the benefits of your product or service.

If you are offering many products or services, place only the most attractive website design on the first page. Do not overload your first page. People might get confused if you provide too much information on one page.

That is one of the reasons why good website design company will always advise customers not to use flash intros on their first page or at the very least, allow them to skip through it. Today, internet users have less patience to wait and will move on quickly if pages take too long too load or if they have to "wait through" fancy openers that are all flash and no substance.

2. Site structure

Structure of your site should be dedicated to one goal only. Leading the visitor from your home page (pre-sale point) to different pages (sale points) on your site.

Structure of your site should be as simple as 1 - 2 - 3.

The 1 should be your home page, where you provide the basic information (read benefits) about your product or service.

The 2 should be a "more details" page where you will list and elaborate on benefits and prices of your product

And 3 should be your "add to cart" or "contact us" page.

3. Navigation structure

If you are serious about having your business on the Internet, do not experiment with the navigation of the site. Keep it simple and easy to use with attractive website design. If your pages are long, place a menu on the bottom of the page to save your users from scrolling to the top of the page to reach the menu.

4. Text

Do you believe that people read everything written on your page? They don't. What they do is SCAN. They are scanning your page, looking for specific information regarding your company, what you have to offer, pricing and how to contact you. What you say and how you say it can mean the difference between a visitor and a sale.

For first timers, the look and content of our pages may evolve based on customer needs and comments. So...always, be sure to include search options in case visitors don't find what they are looking for as well as readily obtainable contact information. Most importantly, make sure someone is available to answer questions. Never keep a potential first-time customer waiting for information.

In many cases, search option will keep the visitor on your site, giving you one more chance to convert the visitor into a customer.

5. Creating emphasis

Having in mind that users scan the pages, determining what to emphasize and creating emphasis on your pages is very important.

Eye catching details with attractive web design will help you to lead the visitor to the pages on your site that you want to be exposed, and it will increase your chances to convert the visitor into a customer.

6. Graphics

Graphics should emphasize the benefits of your products or service. Don't use graphics unrelated to your product or service. Placing the graphic on the site just because you like the graphic, and you think that your site looks better with it is simply wrong. Use that space to explain to your visitors why they should buy from you and not from someone else.

Graphics should emphasize quality of your product or service. If you can't find or create such a graphic, use text. It's that simple.

7. Speed

Faster is better. There are still millions of people still using dial up for their connection. So try to make the download time for your site as short as possible. Remember, time is money and the longer it takes to download your website, the faster potential customers will go elsewhere for their business.

Effective Use of Colors in Website Design

One of the most important aspects of website design is the use of color within the design. Obviously you want your design to be visually appealing but you must understand that different colors elicit different emotions. If you are to choose the wrong colors then your website design could actually result in lower customer sales.

Have you ever noticed that many banks on a national and international level incorporate a strong royal blue into their branding? Sometimes it's in their logo, sometimes it's the text color and other times it's within images. The reason they use a strong deep blue is because blue is a color of trust. When someone looks at blue they immediately have the feeling of trust and as a bank trust is really important.

If you wanted to create a strong trust with your customer then you would use blue, one of the major reason that links are blue is to create trust. A blue link states to the visitor you can trust visiting this link. Now many people don't think in detail about colors when completing a website design but this could be a major element driving conversions.

Yellow is one of the hardest colors for a person's eye to watch and often as a color it will repel someone from looking at it. It has been proven that sites with extensive use of yellow have lower conversion rates. Also sites with a bright yellow also have a shorter visitor time then sites without it.

With that said though, yellow can be a great "attention" color as it will stop the visitor and force them to look through whatever you are trying to bring their attention to. As you can see the use of color can become complicated as each color has its potential use.

Now when constructing your web design, we are not suggesting to use just blue and not yellow, as color is subjective to a niche. For example, a website design with a strong pink is good for selling intimate female related products. While the same website design used to sell male muscle growth formula would actually lower sales.

This all sounds complicated, and a talented website design company will be able to complete a website design without you having to worry about these color issues. As a business owner your sole focus should be on ensuring your business is generating sales and leave the complicated nature of website design to professionals.

A professional web design company will invest a lot of time, effort and money into educating your team of professional designers on the most effective website design principles. One of the biggest areas of time investment is around the testing of colors on websites.

Ornus Launches Website for Omtex Jonty's Way

Ornus Web Solutions is proud to announce the launch of the website
http://www.omtexjontysway.com

The website was launched as a part of the official launch of a brand new Cricket Coaching Program in India that will help young Indian cricketers in the most important but often neglected department of FIELDING.

The program was launched today by Omtex Sports Academy Pvt. Ltd. in association with the undisputed “King of Fielding” Jonty Rhodes. The website offers online registration to the coaching camps that will be held across the country and also showcases all the merchandise available to registered members.